If you are considering creating a facebook group to promote your business then you have 2 real options.
Option 1 is targeted advertising by creating a niche targeted group and using header space and pinned post to promote your business.
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For Instance if you sell pet care products or pet foods. You could create a group called “dog lovers usa” and then promote your business and products on the header image and pinned post position.
Keeping your group well maintained from an admin point of view and adding group members from your own account and accounts of friends could see you set up nicely with a productive and active facebook group within only a few months.
You could also post links to your products in your group to create product awareness.
Though the most important thing to consider before promotion of business is quality content. Quality content in this case can be anything from a picture of a dog cuddling up with a cat. To a video about a dog who was saved by animal rescue people. Something that will get people’s interest.
This kind of group is going to require lots of input from group admins because group members never feel to compelled to post in groups that have no benefit to them.
This is the most powerful and self sufficient option. Selling the same services and products as option 1 you can use option 2 to create a group that will grow and run its self.
Local for sale groups are very popular with local people because they provide an opportunity for local people to offer products and services on your platform.
With the group being local this is a great benefit for local businesses. Such as your local business. Your pet shop for instance.
Once you have your local for sales group up and running you will have local people looking at your group and local people posting in your group meaning that traffic and content is auto generated.
You simply need to create a header image advertising your own business and a pinned post. Then it’s just a matter of keeping an eye on the group as am admin or appointing other admins to keep a watchful eye.
Facebook groups that are created in a target niche or in a target area are a very good source of attention to your business. Your offers, products and services.