There has been a long contested debate over Facebook groups vs Pages and as time goes on the benefits of groups are slowly disappearing and the old and original benefits of Facebook pages are once again becoming more more beneficial to the admin than groups.
There are many reasons that I say this and I will go into each of them shortly. Firstly though I would like to say that the Facebook groups vs pages debate is actually like comparing chalk to cheese but internet marketers and people trying to promote a cause online will ultimately find themselves looking at creating a Facebook group or a Facebook page.
The Facebook groups vs pages important points as follows..
A Facebook page must actually be liked where as a group can have anyone added to it.
This means that if someone actually likes your page then they are interested in your topic or niche and they have more likely hood of interacting with your page, signing up to your list, visiting your website and buying your product or service.
You can not force anyone to like your page you may only suggest to them that they take a look. But with groups you used to be able to add many thousands of people in a short amount of time meaning that you could grow your potential audience very quickly and a massive audience will always mean some kind of interaction. In this sense Facebook groups wore always open to brute force advertising.
Though in 2017 the rules are very different and you can only add limited numbers of people to Facebook groups, the people you add are likely uninterested and interaction will be low.
Content for groups generated by members
A Facebook group can be used as a community for almost any niche from dog lovers to local buy and sell groups, The admin has the advantage of being able to advertise their own services passively in the pinned post and header image while the members create the content for the group and keep it active, where as a Facebook page requires most input from the admin and posts from non admins are rarely seen by anyone.
Facebook Ads For Pages
A very big advantage of a Facebook page is that you can use Facebook ads to promote Facebook pages, you can not use the ads to promote groups, this means that the potential of a Facebook page to generate interest in your product or service is actually infinitely greater than a Facebook group.
Conclusion to the debate over Facebook Groups vs Pages 2017
Facebook groups are not what they wore, with endless limitations on adding and no option to use Facebook ads, this means that if your planning to start a group or a page and not sure which one to use then you need to know that older groups have had the chance to grow without FB limits and new groups do not, Facebook pages have a better chance of survival if you can get likes for your page.
The ultimate answer here is to create both, create a Facebook group based on your niche and also a Facebook page, add everyone that you can to your group and post your Facebook page link as the pinned post in your group.
This is the only answer to the question Facebook Groups vs Pages, the answer is to use one to compliment the other.
There is no winner only a way to combine them both into your marketing or promotion campaigns.