There are two basic models of facebook marketing, Free and paid. One is hard work and the other is expensive, thought without an action plan both are useless.
Here we are talking about using Facebook to get buying traffic to your website. There are lots of things to consider before you choose your action plan and lots of things that you need to know to make your plan of action a successful one.
The most important thing in any online promotion is conversions. Firstly conversions to leads in a sales funnel or direct conversions to sales on a sales page. It does not matter how good you think your sales page is. Testing is the only way to really decide on the best sales page to deliver to the traffic.
I love to develope using wordpress because it is such an advanced players form with an unlimited potential due to the amount of plugins available to use with your wordpress blog.
Sending traffic to your website from facebook is easy using both free and paid methods but first you must set to your website to actually convert that traffic to leads and sales.
You should already have your version a sales page or squeeze page. If you do not yet have a sales or a squeeze page then you really need to skip off of this page now and create one.
I you already have a sales page or squeeze page setup then you are now ready to send traffic . Add a plugin to your wordpress blog for A – B split testing create a B version of your page.
Once you have your split testing setup it’s time to send traffic from facebook to your website. Paid traffic from facebook ads is a topic of its own but in this post I will only go into free traffic methods.
Firstly you must create a featured image for your wordpress post or page with dimensions 1200 x 630 and have the words CLICK HERE on the image somewhere giving a call to action for more info actually inviting people to your website from facebook.
What happens here is that when your website link is shared the image is auto posted on Facebook the image is the key to traffic generation.
Now you have your website setup ready it’s time to get traffic a day there are multiple methods that you can use for this. Though you will always need to have a vast facebook following to get effective results.
Here is how to get a lot of friends on facebook very fast. It’s all about grouping up. You need access to lots of facebook accounts. You can agree with your friends and family to work with them of you can create multiple facebook accounts and run them yourself.
Creating a counts yourself is the easiest way. Simply use the chrome browser and create a few email accounts and use the email accounts to create facebook accounts. Go for about 2 per day maximum and make them very beautiful women.
Add about 50 friends per day per account for the first 10 days and you will get about 100 friend requests accepted. But with every friends request accepted that you get you will be presented to friends of friends as someone that the people may know. With a beautiful profile picture you will start to get friends requests sent to you.
After a few weeks you will have built an army of friends and you will then be ready to go with the facebook promotion.
Now you need to create a facebook page with a shopping now button linking to your site and a pinned post linking to your site with the image that we mentioned before with the “CLICK HERE” text included.
After that you should use FST search for it in google and you will find a Google Chrome plugin called facebook social toolkit that allows you to suggest all friends to like your page. That will allow you to suggest 10000 people per day to like your page and generate good traffic.
After that you should create a facebook group with pinned post linking to your site and the header image promoting your site and add all your friends to the group using GROUP INVITE ALL extension that you can find on google by searching.
Last of all you should share your link to your facebook profiles and this will also generate traffic.
As we suggested at the start of this post you should be using split testing plugin. An after a while you will see which version of your page makes the best conversions. Once you have your converting pages. You can then safely use Facebook ads to promote your website pages.